Sasha Owens

Social Media Strategy Consultant

MBA, Digital Marketing; Meta Blueprint Certified

14+ years experience

Sasha Owens is a leading Social Media Strategy Consultant with over 14 years of experience, holding an MBA in Digital Marketing from Northwestern University. She founded "Connective Campaigns," a boutique agency renowned for building authentic brand-influencer partnerships that drive measurable results. Previously, Sasha served as Head of Digital Engagement at Global Brands Inc., where she pioneered data-driven influencer ROI metrics, significantly increasing brand affinity for Fortune 500 clients. Her professional philosophy centers on the belief that genuine connection, rather than mere reach, is the true currency of social media success. Sasha specializes in crafting bespoke influencer strategies and fostering vibrant online communities. Readers can expect her articles to offer actionable insights, cutting-edge trends, and practical frameworks for navigating the ever-evolving landscape of social media marketing, always emphasizing ethical practices and sustainable growth

Articles by Sasha Owens

Social Media

2026 Social Listening: Avoid TikTok Fails

The digital marketing arena of 2026 demands constant vigilance. Understanding eMarketer’s latest projections on consumer behavior alone isn’t enough; marketers must master the nuanced dance…

Sasha Owens · · 9 min read
Social Media

B2B Social Strategy: $15 CPL in 2026

Welcome to the era where your brand’s heartbeat resonates across digital channels, and understanding that rhythm is everything. The Social Strategy Hub is the go-to…

Sasha Owens · · 9 min read