Sasha Owens

Social Media Strategy Consultant

MBA, Digital Marketing; Meta Blueprint Certified

14+ years experience

Sasha Owens is a leading Social Media Strategy Consultant with over 14 years of experience, holding an MBA in Digital Marketing from Northwestern University. She founded "Connective Campaigns," a boutique agency renowned for building authentic brand-influencer partnerships that drive measurable results. Previously, Sasha served as Head of Digital Engagement at Global Brands Inc., where she pioneered data-driven influencer ROI metrics, significantly increasing brand affinity for Fortune 500 clients. Her professional philosophy centers on the belief that genuine connection, rather than mere reach, is the true currency of social media success. Sasha specializes in crafting bespoke influencer strategies and fostering vibrant online communities. Readers can expect her articles to offer actionable insights, cutting-edge trends, and practical frameworks for navigating the ever-evolving landscape of social media marketing, always emphasizing ethical practices and sustainable growth

Articles by Sasha Owens

Social Media

Social Strategy ROI: Marketing in 2026

Welcome to the ultimate resource for mastering your online presence. A social strategy hub is the go-to resource for marketing professionals and business owners seeking…

Sasha Owens · · 9 min read
Social Media

TikTok Marketing: Dominating Trends in 2026

Key Takeaways Prioritize understanding TikTok’s algorithm by analyzing trending sounds, hashtags, and video formats relevant to your niche daily. Develop a consistent content strategy that…

Sasha Owens · · 8 min read
Social Media

Social Audio: 2026 Engagement & ROI Secrets

Key Takeaways Marketers should prioritize creating exclusive, high-value content for social audio platforms to foster deeper community engagement and brand loyalty. Successful social audio strategies…

Sasha Owens · · 8 min read