Sasha Owens

Social Media Strategy Consultant

MBA, Digital Marketing; Meta Blueprint Certified

14+ years experience

Sasha Owens is a leading Social Media Strategy Consultant with over 14 years of experience, holding an MBA in Digital Marketing from Northwestern University. She founded "Connective Campaigns," a boutique agency renowned for building authentic brand-influencer partnerships that drive measurable results. Previously, Sasha served as Head of Digital Engagement at Global Brands Inc., where she pioneered data-driven influencer ROI metrics, significantly increasing brand affinity for Fortune 500 clients. Her professional philosophy centers on the belief that genuine connection, rather than mere reach, is the true currency of social media success. Sasha specializes in crafting bespoke influencer strategies and fostering vibrant online communities. Readers can expect her articles to offer actionable insights, cutting-edge trends, and practical frameworks for navigating the ever-evolving landscape of social media marketing, always emphasizing ethical practices and sustainable growth

Articles by Sasha Owens

Social Media

Social Benchmarking: Win 2026 Market Share

Understanding your competitive landscape on social media isn’t just good practice; it’s essential for survival and growth in 2026. Competitor benchmarking on social platforms allows…

Sasha Owens · · 10 min read
Social Media

Pinterest: Why Idea Pins Drive 2026 Sales

There’s an astonishing amount of misinformation circulating about effective Pinterest marketing strategies, especially when it comes to maximizing product discovery through Idea Pins and harnessing…

Sasha Owens · · 9 min read