Sasha Owens

Social Media Strategy Consultant

MBA, Digital Marketing; Meta Blueprint Certified

14+ years experience

Sasha Owens is a leading Social Media Strategy Consultant with over 14 years of experience, holding an MBA in Digital Marketing from Northwestern University. She founded "Connective Campaigns," a boutique agency renowned for building authentic brand-influencer partnerships that drive measurable results. Previously, Sasha served as Head of Digital Engagement at Global Brands Inc., where she pioneered data-driven influencer ROI metrics, significantly increasing brand affinity for Fortune 500 clients. Her professional philosophy centers on the belief that genuine connection, rather than mere reach, is the true currency of social media success. Sasha specializes in crafting bespoke influencer strategies and fostering vibrant online communities. Readers can expect her articles to offer actionable insights, cutting-edge trends, and practical frameworks for navigating the ever-evolving landscape of social media marketing, always emphasizing ethical practices and sustainable growth

Articles by Sasha Owens

Social Media

Crisis Comms: X Demands 2026 Strategy

Effective social media crisis management is no longer optional for businesses – it’s a survival imperative. The velocity of information on platforms like X (formerly…

Sasha Owens · · 10 min read
Social Media

Social Media: 15% ROI Boost by 2026

Many businesses today struggle to translate their social media efforts into tangible, measurable results. They post consistently, engage with followers, perhaps even run some paid…

Sasha Owens · · 11 min read