XReported

Advertisers

Lead Gen Ad Format

X brings back Twitter’s old Lead Gen Ad Format.

Live

2026-09-21

Type

Ad Format

Affects

Advertisers

Platform

X

X Reintroduces Classic Lead Gen Ad Format

In a move that signals a return to a familiar advertising tool, X is set to bring back a Lead Gen Ad Format reminiscent of its predecessor, Twitter. This reintroduction aims to provide advertisers with a proven method for capturing valuable customer information directly within the platform.

What changed

X is reintroducing a Lead Gen Ad Format that was previously available on Twitter. This format allows users to express interest in a product or service directly from an ad, often pre-filling their contact information for a seamless submission process. This change is scheduled to go live on 2026-09-21, as reported by ALM Corp.

Who it affects

This update primarily affects advertisers on the X platform. Businesses and marketers looking to generate leads directly through their advertising campaigns will find this format a key addition to their toolkit. Users of X will experience a more streamlined way to interact with advertisements that offer lead generation opportunities.

Why it matters

The reintroduction of this Lead Gen Ad Format is significant for advertisers seeking efficient ways to gather customer data and build their sales pipelines. By offering a familiar and effective mechanism for lead capture, X is providing advertisers with a valuable tool that has a track record of success on the platform’s previous iteration. This could simplify the lead generation process for many businesses, potentially leading to improved campaign performance and return on investment.