Editorial Team 
WhatsAppReported
Per-message charges
Meta introduces N14 per-message charges for WhatsApp Business from October 1.
WhatsApp Business to Implement Per-Message Charges
Starting October 1, 2024, users of WhatsApp Business will encounter a new policy change. Meta, the parent company of WhatsApp, is introducing a per-message charge for interactions on its business platform.
What changed
Meta has announced that WhatsApp Business will begin charging N14 per message. This new policy will come into effect on October 1, 2024. This marks a significant shift in how businesses interact with their customers on the platform, moving from a previously free model for many interactions to a metered system.
Who it affects
This policy change directly affects all users of WhatsApp Business. Businesses utilizing the platform for customer communication, support, and marketing will now incur a cost for each message sent. This includes businesses of all sizes that rely on WhatsApp Business as a primary communication channel with their clientele.
Why it matters
The introduction of per-message charges for WhatsApp Business has notable implications. For businesses, it means re-evaluating their communication strategies and budgeting for customer interactions on the platform. The N14 charge per message could impact operational costs, particularly for businesses with high volumes of customer engagement. This change may lead businesses to optimize their messaging to be more concise and efficient, potentially impacting the frequency and nature of their customer communications.