Editorial Team RedditReported
15-second video views ad goal
Reddit launches 15-second video views ad goal.
Reddit Rolls Out New 15-Second Video Views Ad Goal
Reddit is set to enhance its advertising offerings with a new goal specifically tailored for video content. This update, aimed at providing advertisers with more granular control over their video campaigns, is scheduled to go live on September 1, 2026.
What changed
Reddit is launching a new ad goal focused on 15-second video views. This means advertisers will soon be able to optimize their campaigns specifically for users who watch at least 15 seconds of their video advertisements. This new format is designed to give advertisers a more precise way to measure engagement with their video content on the platform, moving beyond simpler impression or click-based metrics for video.
Who it affects
This change primarily affects advertisers utilizing the Reddit platform. With the introduction of the 15-second video views ad goal, advertisers will gain a new tool in their arsenal for running video campaigns. This allows for more targeted strategies for brands and marketers looking to engage with Reddit’s user base through video content. The broader Reddit user base will experience this change through potentially more relevant and engaging video advertisements tailored to longer viewing durations.
Why it matters
The introduction of a 15-second video views ad goal signifies Reddit’s continued investment in its video advertising capabilities. As reported by Social Media Today, this move suggests a recognition of the growing importance of video content in digital marketing. For advertisers, this new goal provides a clearer metric for understanding audience retention and interest in their video ads, enabling them to optimize campaigns for deeper engagement rather than just initial exposure. This could lead to more effective ad spending and better campaign performance for brands on the platform.