Editorial Team RedditReported
15-second engaged video views
Reddit introduces 15-second engaged video views for advertisers.
Reddit Introduces 15-Second Engaged Video Views
Reddit is rolling out a significant update to its video advertising measurement capabilities. Starting September 2, 2026, advertisers on the platform will be able to track 15-second engaged video views, providing a more granular understanding of how users interact with their video campaigns.
What changed
The core change is the introduction of a new metric: the 15-second engaged video view. This means that Reddit will now be able to report when a user has watched at least 15 seconds of a video advertisement. This goes beyond simpler view counts, aiming to capture a more meaningful level of user engagement with video content.
Who it affects
This update primarily affects advertisers utilizing Reddit’s platform. Brands and agencies running video campaigns on Reddit will gain access to this new measurement, allowing them to refine their strategies and assess the performance of their video creative with greater precision. It provides them with a more robust data point for evaluating ad effectiveness.
Why it matters
The introduction of 15-second engaged video views is significant because it offers advertisers a clearer signal of audience interest and retention. In an increasingly competitive digital advertising landscape, understanding genuine engagement is crucial for optimizing ad spend and improving campaign outcomes. This new metric can help advertisers better understand which video creatives resonate most with the Reddit audience, leading to more impactful and efficient advertising efforts.