Editorial Team RedditReported
15-second Engaged Video Views metric
Reddit rolls out 15-second Engaged Video Views metric for advertisers globally.
Reddit Enhances Video Measurement for Advertisers
Reddit is set to introduce a significant enhancement to its advertising platform, offering advertisers a new way to measure the effectiveness of their video campaigns. This update focuses on providing a more granular understanding of user engagement with video content.
What changed
On September 2, 2026, Reddit will officially roll out a new “15-second Engaged Video Views” metric. This measurement will track instances where users have watched a video advertisement for at least 15 seconds, indicating a higher level of engagement compared to shorter view durations. This new metric aims to provide a more meaningful insight into how users are interacting with video content on the platform.
Who it affects
This new metric directly affects advertisers utilizing Reddit’s platform for their campaigns. It provides them with an additional data point to evaluate the performance of their video ads, allowing for more informed decision-making regarding campaign optimization and budget allocation. The rollout is global, meaning advertisers worldwide will have access to this new measurement.
Why it matters
The introduction of the 15-second Engaged Video Views metric is important because it shifts the focus from simple impressions or short views to genuine user engagement. For advertisers, understanding how many users are actively watching their video content for a sustained period is crucial for assessing brand recall, message retention, and overall campaign effectiveness. This move by Reddit, as reported by Adgully, reflects an industry trend towards more sophisticated and insightful measurement tools for digital advertising.