Editorial Team 
PinterestReported
Pinterest Audiences for Connected TV
Pinterest Audiences are now available for Connected TV through tvScientific.
Pinterest Audiences Now Available for Connected TV
Pinterest is taking a significant step in its advertising offerings by making its robust audience targeting capabilities available for Connected TV (CTV). This new integration, powered by tvScientific, aims to provide advertisers with more precise and effective ways to reach their target demographics on the big screen.
What changed
As of April 27, 2026, Pinterest Audiences are now available for Connected TV through tvScientific. This means that advertisers can leverage the detailed audience segments they’ve come to rely on within Pinterest’s platform and apply them to their CTV advertising campaigns. This expansion marks a new era for how brands can connect with Pinterest users beyond the traditional mobile and desktop experience, extending their reach into the living room.
Who it affects
This change primarily affects advertisers. Brands and marketers who utilize Pinterest for their advertising strategies will now have a powerful new tool to enhance their Connected TV campaigns. By integrating Pinterest’s audience data with CTV advertising, advertisers can expect to improve the relevance and effectiveness of their video ads, potentially leading to better engagement and return on investment for their advertising spend.
Why it matters
The availability of Pinterest Audiences for Connected TV through tvScientific is a strategic move that matters for several reasons. It allows advertisers to extend the precision and effectiveness of Pinterest’s audience targeting to a rapidly growing and highly engaging advertising channel. This integration helps bridge the gap between social media advertising insights and the expansive reach of television, offering a more unified and data-driven approach to reaching consumers where they are increasingly consuming content. Ultimately, this development aims to provide advertisers with more sophisticated tools to connect with their desired audiences across multiple touchpoints.