Editorial Team 
MetaReported
New brand advertising formats
Meta introduces new brand advertising formats across Facebook and Instagram.
Meta Introduces New Brand Advertising Formats
Meta is set to roll out innovative new brand advertising formats across its flagship platforms, Facebook and Instagram. This strategic enhancement aims to provide advertisers with more diverse and engaging ways to connect with their target audiences. The new formats are scheduled to go live on October 15, 2026, marking a significant update to Meta’s advertising ecosystem.
What changed
According to Search Engine Land, Meta is introducing a suite of new brand advertising formats. While specific details about each format are not yet fully disclosed, the overarching goal is to offer advertisers more creative flexibility and improved tools for brand storytelling within the Facebook and Instagram environments. This expansion of ad types suggests a move towards richer, more interactive, or more contextually integrated advertising experiences for users.
Who it affects
This change primarily affects advertisers who utilize Meta’s platforms for their branding and marketing campaigns. Businesses and agencies that currently run ads on Facebook and Instagram will need to familiarize themselves with these new formats to leverage their full potential. The introduction of these new options will likely necessitate adjustments in advertising strategies and creative development for many brands looking to stay competitive and effective on Meta’s vast social networks.
Why it matters
The introduction of new brand advertising formats by Meta is significant because it provides advertisers with fresh opportunities to capture consumer attention and build brand presence. In an increasingly crowded digital landscape, innovative ad formats can be crucial for standing out and delivering more impactful messages. For Meta, these updates underscore their commitment to evolving their advertising offerings and providing value to their advertising partners, ultimately aiming to enhance the overall user experience by integrating more relevant and engaging brand content.