Editorial Team 
MetaReported
Facebook Plus, Instagram Plus
Meta launches Facebook Plus and Instagram Plus at $3.99/month, debuting exclusive premium features.
Meta Unveils Facebook Plus and Instagram Plus
Meta has officially announced the launch of its new premium subscription tiers, Facebook Plus and Instagram Plus. These new offerings, priced at $3.99 per month, are set to debut on May 27, 2026, bringing exclusive features to users willing to pay for an enhanced experience.
What changed
On May 27, 2026, Meta will introduce Facebook Plus and Instagram Plus. These are subscription-based services, each costing $3.99 per month. The primary change is the introduction of exclusive premium features that will only be accessible to subscribers of these new tiers. This marks a significant shift in Meta’s strategy for its core social platforms, moving beyond purely ad-supported models to include paid functionalities.
Who it affects
This change directly affects users of Facebook and Instagram. While the core, free versions of both platforms are expected to remain available, those who wish to access the newly announced exclusive premium features will need to subscribe to Facebook Plus or Instagram Plus. This creates a two-tiered system, differentiating the experience between paying subscribers and non-paying users. The decision to subscribe or not will depend on individual users’ desire for these premium offerings.
Why it matters
The introduction of Facebook Plus and Instagram Plus signifies a notable evolution in Meta’s business model and its approach to user experience. By offering exclusive premium features, Meta is exploring new revenue streams beyond advertising, potentially aiming to diversify its income and provide a more tailored experience for a segment of its user base. This move could influence how other social platforms consider premium offerings and may reshape user expectations regarding the value and features available on free versus paid social media services.