Editorial Team LinkedInReported
CTV Ads into DV360
Google folds LinkedIn CTV Ads into DV360.
LinkedIn CTV Ads Integrated into DV360
A significant shift in the digital advertising landscape is on the horizon, as Google is set to integrate LinkedIn’s Connected TV (CTV) ad inventory directly into its Display & Video 360 (DV360) platform. This move, announced as part of Google’s new monthly Marketing Platform series, is poised to streamline how advertisers reach professional audiences on the big screen.
What changed
Effective October 23, 2026, advertisers will be able to manage and purchase LinkedIn CTV ad placements directly through Google’s DV360. This integration means that LinkedIn’s unique audience targeting capabilities for CTV will become accessible within Google’s demand-side platform, offering a unified approach to campaign management across various channels. Previously, advertisers would have accessed LinkedIn CTV ad inventory through separate channels.
Who it affects
This change primarily affects advertisers who utilize both LinkedIn for professional audience targeting and DV360 for programmatic media buying. The integration aims to simplify the process of reaching LinkedIn’s professional audience through CTV, potentially reducing the complexity of managing campaigns across disparate platforms. Advertisers seeking to engage business decision-makers and professionals with video content on CTV will find a more consolidated workflow.
Why it matters
The folding of LinkedIn CTV Ads into DV360 represents a notable step towards greater consolidation and efficiency in the ad tech ecosystem. For advertisers, this means a more unified platform for planning, executing, and measuring CTV campaigns that target LinkedIn’s professional user base. This integration could lead to more precise targeting capabilities and potentially better campaign performance by leveraging the robust features of DV360 alongside LinkedIn’s unique audience insights for CTV advertising.