Editorial Team 
InstagramIndependently confirmed
Instagram Live Ads
Meta has launched Instagram Live Ads in South Korea.
Instagram Live Ads Take Center Stage in South Korea
A significant shift in the digital advertising landscape has begun, with Instagram rolling out a new ad format that is already making waves. As of September 29, 2026, Instagram Live Ads have officially launched in South Korea, promising a new avenue for brands to connect with their audiences.
What changed
Instagram has introduced a new advertising format: Instagram Live Ads. This innovative approach integrates advertisements directly into live broadcasts on the platform. The initial rollout has occurred specifically in South Korea, marking a strategic move by Meta to test and refine this new ad type in a dynamic market.
Who it affects
This change has a dual impact, significantly affecting both advertisers and users on the Instagram platform. Advertisers now have a novel and potentially highly effective channel to reach consumers in real-time during live content. For users, the experience of watching Instagram Live streams will now include integrated advertisements, potentially altering their viewing experience.
Why it matters
The introduction of Instagram Live Ads in South Korea is particularly noteworthy due to its reported impact. According to reports from BigGo Finance and Chosunbiz, this new ad format has demonstrated remarkable results, with live viewership reportedly boosting up to 24 times higher. This substantial increase in engagement suggests a powerful new tool for advertisers and a potential reshaping of how live content is monetized and consumed on Instagram.