Editorial Team 
InstagramReported
Features horizontal video format
Instagram launches "Features," its new horizontal video format that can reach 90 minutes.
Instagram Embraces Horizontal: “Features” Arrives October 27, 2026
Instagram is set to roll out a significant product change that will reshape how users consume and creators produce video content on the platform. On October 27, 2026, Instagram will launch “Features,” a brand new horizontal video format designed to accommodate longer-form content, with videos potentially reaching up to 90 minutes in length.
What changed
The core of this update is the introduction of “Features,” Instagram’s dedicated new horizontal video format. This marks a notable shift from the platform’s traditional emphasis on vertical video, which has dominated its short-form offerings like Reels and Stories. With “Features,” content creators will now have the ability to upload and share videos in a widescreen orientation, offering a more cinematic and expansive viewing experience. The maximum length for these new horizontal videos will be a substantial 90 minutes, opening up possibilities for a wider range of content.
Who it affects
This product change will have a broad impact across the Instagram ecosystem. Users will experience a new way to engage with video content, moving beyond the vertical scroll to a more traditional horizontal viewing format for longer pieces. This could mean a more immersive experience for documentaries, tutorials, short films, and other extended video formats. For creators, “Features” presents a significant opportunity to diversify their content strategies. Those who have previously been limited by vertical aspect ratios or short time limits will now have the canvas and duration to produce more in-depth and professionally oriented video projects directly on Instagram.
Why it matters
The introduction of “Features” signifies Instagram’s move into a space traditionally occupied by platforms known for longer, horizontal video. By allowing videos up to 90 minutes, Instagram is directly competing for a share of the long-form video market. This could lead to a richer and more varied content landscape on the platform, potentially attracting new creators and retaining existing ones who seek more flexibility in their video storytelling. For users, it means access to a broader spectrum of video content, from quick updates to more substantial productions, all within the Instagram app. This strategic expansion could redefine Instagram’s role in the digital video ecosystem.