Editorial Team 
InstagramIndependently confirmed
Apple TV app
Instagram rolls out Apple TV app in Malaysia.
Instagram Comes to Apple TV in Malaysia
Instagram is expanding its reach, bringing its popular platform to the big screen for users in Malaysia. The company announced the launch of its dedicated Apple TV app, scheduled to go live on October 26, 2026. This move marks a significant product change for the social media giant, offering a new way for users to engage with their favorite content.
What changed
The core change is the introduction of a native Instagram application for Apple TV. This means users will no longer be confined to viewing Instagram content on their mobile devices or web browsers. According to reports from Malay Mail, this new app promises “more Reels, fewer taps,” suggesting a streamlined and TV-optimized viewing experience. The News International also highlighted that users will be able to watch three specific types of content through the new app, indicating a focused initial offering.
Who it affects
This product update directly affects Instagram users in Malaysia. Those with an Apple TV device will gain a new avenue to access Instagram content. The shift to a larger screen and a different interface could alter how these users consume videos, stories, and other visual media shared on the platform. It provides an alternative viewing experience that caters to a more relaxed, living-room setting.
Why it matters
The launch of an Instagram app on Apple TV in Malaysia is significant for several reasons. It represents Instagram’s continued effort to expand its presence across various platforms and devices, aiming to meet users wherever they are. For users, it offers greater flexibility and potentially a more immersive viewing experience, especially for video-centric content like Reels. This strategic move could also open up new opportunities for content creators to reach their audience on a different medium, potentially influencing content creation strategies to suit a larger screen format.