Editorial Team 
Google AdsReported
LinkedIn CTV Ads into DV360
Google folds LinkedIn CTV Ads into DV360.
Google Folds LinkedIn CTV Ads into DV360
A significant update in the digital advertising landscape is on the horizon, as Google prepares to integrate LinkedIn CTV Ads directly into its Display & Video 360 (DV360) platform. This move, set to go live on October 23, 2026, marks a notable consolidation within Google’s advertising ecosystem.
What changed
Google is bringing LinkedIn CTV Ads into the fold of Display & Video 360. This integration means that advertisers will soon be able to manage their LinkedIn Connected TV campaigns directly through DV360, streamlining access to inventory that was previously managed separately. This development was highlighted as part of Google’s new monthly marketing platform series, as reported by Net Influencer.
Who it affects
This change primarily affects advertisers. Those currently utilizing LinkedIn for Connected TV advertising, or those considering it, will experience a shift in how they plan, execute, and monitor these campaigns. The consolidation aims to offer a more unified approach to media buying across various platforms and formats within the Google Ads suite.
Why it matters
The integration of LinkedIn CTV Ads into DV360 signifies Google’s ongoing effort to create a more comprehensive and centralized advertising platform. For advertisers, this could translate into simplified campaign management, potentially improved data insights through a single dashboard, and a more cohesive strategy for reaching professional audiences on CTV. This move underscores the growing importance of Connected TV as an advertising channel and Google’s commitment to offering robust solutions within this evolving space.