Editorial Team 
DiscordReported
Play Quest+ ad format
Discord launches Play Quest+ ad format, with EA’s Battlefield 6 as first campaign.
Discord Introduces Play Quest+ Ad Format, Kicking Off with Battlefield 6
Discord is expanding its advertising offerings with the introduction of a new ad format, Play Quest+. This new interactive advertising experience is set to go live on August 20, 2026, with Electronic Arts’ highly anticipated title, Battlefield 6, as its inaugural campaign.
What changed
The core change is the launch of Play Quest+, a brand new ad format within the Discord platform. While the specifics of its interactive elements are yet to be fully detailed, it represents a departure from traditional, static advertisements, aiming to engage users in a more dynamic way. The announcement from GamesBeat confirms that this new format will be officially live from August 20, 2026.
Who it affects
This change primarily affects advertisers looking to reach Discord’s vast user base. With a new ad format available, brands will have a fresh avenue to connect with potential customers, particularly within the gaming community that forms a significant portion of Discord’s audience. The initial campaign with EA’s Battlefield 6 highlights its immediate relevance to game publishers.
Why it matters
The introduction of Play Quest+ signifies Discord’s continued evolution in its advertising strategy. By offering more engaging and potentially interactive ad experiences, Discord aims to provide greater value to advertisers. For users, while it introduces a new form of advertising, the interactive nature of “Quests” could lead to more integrated and less disruptive ad experiences, particularly if they align with user interests, such as gaming.