Did you know that 73% of consumers say a brand’s social media presence influences their purchasing decisions? With social platforms becoming increasingly saturated, simply posting…
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7 min read
Staying ahead in marketing requires constant vigilance. We’re constantly tracking and news analysis dissecting algorithm changes and emerging platforms. We also keep our fingers on…
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9 min read
A social media crisis can erupt faster than a flash flood on Peachtree Creek. Are you prepared to manage the fallout when a misstep sends…
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8 min read
An effective social media presence is no longer optional; it’s essential for business growth. Many companies struggle to translate online activity into tangible business outcomes.…
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6 min read
The world of marketing is constantly shifting, but one thing remains constant: the need for effective tactics. But what if those tactics themselves are undergoing…
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7 min read
So much misinformation surrounds influencer marketing strategies that many businesses are missing out on a powerful tool. How can you separate fact from fiction and…
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6 min read
Social media: it’s where brands build empires and, sometimes, accidentally burn them down. Shockingly, 65% of companies don’t have a formal social media crisis management…
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7 min read
The role of social media specialists is constantly in flux, driven by algorithm shifts, emerging platforms, and changing consumer behaviors. What skills will be essential…
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6 min read
Data-driven marketing isn’t just a buzzword; it’s the backbone of successful campaigns. Shockingly, nearly 60% of marketing decisions are still based on gut feeling rather…
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6 min read
There’s a ton of misinformation out there about social media marketing, especially for and small business owners looking to improve their social media ROI. We…
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7 min read