Sasha Owens

Social Media Strategy Consultant

MBA, Digital Marketing; Meta Blueprint Certified

14+ years experience

Sasha Owens is a leading Social Media Strategy Consultant with over 14 years of experience, holding an MBA in Digital Marketing from Northwestern University. She founded "Connective Campaigns," a boutique agency renowned for building authentic brand-influencer partnerships that drive measurable results. Previously, Sasha served as Head of Digital Engagement at Global Brands Inc., where she pioneered data-driven influencer ROI metrics, significantly increasing brand affinity for Fortune 500 clients. Her professional philosophy centers on the belief that genuine connection, rather than mere reach, is the true currency of social media success. Sasha specializes in crafting bespoke influencer strategies and fostering vibrant online communities. Readers can expect her articles to offer actionable insights, cutting-edge trends, and practical frameworks for navigating the ever-evolving landscape of social media marketing, always emphasizing ethical practices and sustainable growth

Articles by Sasha Owens

Social Media

$45K Budget, 4.1x ROAS: 2026 Social Wins

Mastering social media isn’t just about posting; it’s about strategic execution and rigorous measurement. This in-depth analysis will dissect a successful campaign to elevate their…

Sasha Owens · · 9 min read
Social Media

Social Media Success: 2026 ROI & AI Trends

Key Takeaways Successful social media campaigns in 2026 demand hyper-segmentation, moving beyond broad demographics to psychographic and behavioral clustering for ad targeting. Future detailed case…

Sasha Owens · · 9 min read