Sasha Owens

Social Media Strategy Consultant

MBA, Digital Marketing; Meta Blueprint Certified

14+ years experience

Sasha Owens is a leading Social Media Strategy Consultant with over 14 years of experience, holding an MBA in Digital Marketing from Northwestern University. She founded "Connective Campaigns," a boutique agency renowned for building authentic brand-influencer partnerships that drive measurable results. Previously, Sasha served as Head of Digital Engagement at Global Brands Inc., where she pioneered data-driven influencer ROI metrics, significantly increasing brand affinity for Fortune 500 clients. Her professional philosophy centers on the belief that genuine connection, rather than mere reach, is the true currency of social media success. Sasha specializes in crafting bespoke influencer strategies and fostering vibrant online communities. Readers can expect her articles to offer actionable insights, cutting-edge trends, and practical frameworks for navigating the ever-evolving landscape of social media marketing, always emphasizing ethical practices and sustainable growth

Articles by Sasha Owens

Social Media

Eco-Bliss Crisis: A $750K Warning for 2026

Navigating the turbulent waters of modern brand communication demands a proactive approach to social media crisis management. Our target audience includes marketing managers and marketing…

Sasha Owens · · 7 min read
Social Media

Social Strategy: 10 Steps to 2026 Success

At Social Strategy Hub, we’re constantly seeing businesses struggle to translate their offline successes into meaningful online engagement. This article provides actionable advice and insights…

Sasha Owens · · 11 min read