David Shea

David Shea is a distinguished Principal MarTech Strategist at Lumina Digital, bringing over 14 years of dedicated experience to the intersection of marketing and technology. She holds an MBA from the Wharton School, with a specialization in Marketing Analytics, and a Bachelor's in Computer Science from the University of California, Berkeley. David’s expertise lies in architecting and implementing AI-powered personalization engines, transforming how brands interact with their audiences and significantly boosting customer lifetime value. Her professional philosophy centers on the belief that technology should empower human connection, not replace it, advocating for data-driven strategies that are both efficient and ethically sound. Throughout her career, David has been instrumental in optimizing complex marketing tech stacks for numerous Fortune 500 organizations, consistently delivering substantial ROI improvements. Her seminal article, "The Algorithmic Customer Journey," featured in the prestigious MarTech Review, has become a cornerstone for professionals navigating the evolving digital landscape. Readers of her work can expect insightful analysis, practical frameworks, and forward-thinking perspectives on how to harness the latest marketing technologies to achieve sustainable growth and build stronger customer relationships